The COHTAC Media Library is designed to support Local Oral Health Programs (LOHPs) in effectively communicating oral health messages through social media. This library provides a collection of information, resources, and graphics developed by LOHPs, the Office of Oral Health (OOH), COHTAC, and other partners. All materials included have been approved by OOH for use in social media posts and other communication channels ensuring consistency and accuracy in messaging.

The materials in this library include ready-to-use graphics and content covering the following oral health topics:

• Baby Teeth
• Brush, Book, Bed
• Fluoride
• Kindergarten Oral Health Assessment (KOHA)
• Public Service Announcement (PSA)
• Rethink Your Drink (RTYD)
• Smile, California

Tips for Social Media Posts

Creating effective social media posts is key to maximizing engagement and promoting positive oral health behaviors. To help you get started, here are some essential tips:

• Find your personal reason for caring about kids’ dental health – showing why you care may resonate more than stats
• Promote urgency and specific actions – use calls to action
• Plan ahead with a content calendar – aim to post 2-3 times per week between 9-11 am Monday through Wednesday
• Use your partners to amplify your posts – engage your partners in your campaign by tagging, reposting, and uplifting each other's content
• Align messaging prominently on your website homepage – sync your social posts with your website to make it easier to engage

Messaging Strategies

Crafting thoughtful, engaging social media messages is essential for capturing attention and driving action. Below are some messaging strategies to create meaningful connections and inspire positive oral health behaviors.

Approved Marketing Materials