• Place:ZOOM
  • Time:10 - 11:30 AM (PT)
  • Date:

In this webinar, we reviewed available resources and materials that can be used to promote National Children’s Dental Health Month (NCDHM) and learned how to leverage this window of opportunity to build awareness in your community and strengthen partnerships. We had Smile, California present their materials and plans for NCDHM and Matt Jacob, a public health communications expert, shared tips and tricks to strategically promote NCDHM in social media and traditional media. Even if you have limited control over your own social media platforms, there was plenty of information shared to help you craft and curate messaging to be used in February and beyond.

Learning objectives:

  1. Identify materials and resources to support planning for National Children’s Dental Health Month (NCDHM) in your community.
  2. Learn how to package materials and approach media and partners.
  3. Brainstorm ways in which to implement learnings in your local oral health program’s plans for NCDHM.

We also want to share Matt’s previous webinars on KOHA specifically if you want a refresher ahead of time:

 

Speaker Bios

Matt Jacob Communications Consultant, Jacob Strategies LLC Matt Jacob is a communications consultant who advises oral health organizations, children’s advocates and foundations. He currently consults with a variety of stakeholders, including the American Academy of Pediatrics and the American Fluoridation Society. In 1993, Matt created the slogan that was used to promote the Clinton Administration’s national health care proposal. The New York Times called it “one of the best political slogans in years.” In 2013, HealthLiteracyMonth.org named Matt one of its Health Literacy Heroes. He has authored several articles about health communication or policy that have been published in peer-reviewed journals. Matt has delivered presentations about health communication to numerous audiences, including the American Public Health Association, National Academy of Medicine and World Congress on Public Health. He is a member of the National Association of Science Writers. Matt lives in Arlington, Virginia. 

Smile, California 

On behalf of Smile, California, Elizabeth Navarro will be presenting with the support of Maria Manzur, Salvador Cruz, and Lauren Lampright. 

• Smile, California is the Medi-Cal Dental Program’s campaign to help more than 15.7 million members increase utilization of their dental benefit and increase provider participation in the program. Campaign activities are designed to increase overall program awareness by educating members, encouraging trusted community level partners to play an active role in member education and increasing access to Medi-Cal dental providers by encouraging provider participation in the program. 

• Elizabeth Navarro serves as a Member Outreach Representative for Smile, California. In this role, representatives are vital in aiding Medi-Cal members throughout all 58 counties, helping them understand and access dental care. They provide oral health resources, conduct presentations and tabling sessions to educate and engage communities, and actively participate in outreach events. Serving as a direct point of contact for members, Local Oral Health Programs, and stakeholders in their designated areas, these representatives play a significant role in raising oral health awareness as part of the Smile, California campaign. 

• Maria Mazur and Salvador Cruz are Senior Account Managers and Lauren Lampright is an Account Manager at Runyon Saltzman, an integrated marketing and communications agency offering a wide range of services under one roof: strategy, creative, production, advertising and more. Runyon Saltzman is the marketing and communications contractor for the Medi-Cal Dental Program’s Smile, California campaign. 

Slides - available upon request

Recording (1:10:49)

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