Description:
This free course teaches the basic steps to create accessible social media content within emergency management. Participants will learn key practices to use plain language, provide alt text on images, adding captions to videos, and using platform-specific accessibility tools. Participants will become familiar with the accessibility features built into social media platforms, including Instagram, LinkedIn, Facebook, and X (Formerly known as Twitter). This course aims to enhance the effectiveness of emergency management-related social media messages, helping to ensure content is clear, actionable, and accessible. Instruction will include a combination of lecture and group discussions.
Prerequisite:
There are no prerequisites for this course. However, it is recommended to have an intermediate level of proficiency in a variety of social media platforms.
Objectives:
As a result of attending this course, participants will be able to:
- Understand the basic practices for creating accessible social media content.
- Recognize how social media posts can be accessed by assistive devices.
- Identify accessibility features and tools available when creating and publishing social media content.
- Recognize common accessibility barriers in social media posts and ways to address them.
Intended Audience:
This course is recommended for all public information officers, communication specialists, and emergency managers who create, review, or post emergency-related content on social media.
Course Length: 1.5 Hours
Time: 10:00 A.M. - 11:30 A.M.
Offered by: California Governor’s Office of Emergency Services (Cal OES), Office of Access and Functional Needs
Course Location: Microsoft Teams (Online Course)
Additional Training:
Staff who create, modify, and distribute documents in Word, Excel, or Adobe PDF format are encouraged to register for the ‘How to Create Accessible Office Documents’ course.